天猫logo征集英文说明(Global Tmall.com Logo Contest )
天猫logo征集英文说明(Global Tmall.com Logo Contest )
Launched in April 2008, Tmall.com is China’s leading business-to-consumer online shopping destination and currently features more than 70,000 major multinational and Chinese brands from more than 50,000 merchants. Tmall.com set a record for highest single-day transaction volume during a special promotion on November 11, 2011, facilitating the sales of goods totaling RMB3.36 billion.
As part of our ongoing effort to build a platform that offers consumers the highest quality products and services, Tmall.com has officially changed its Chinese name from 淘宝商城 to 天猫. The new name, which means “sky cat” or “celestial cat” in Chinese, reflects our ambition to make Tmall.com an online High Street, a must-visit destination providing shoppers with trendy, fashion-forward merchandise, huge selection and top-notch service.
We are inviting the public to submit designs for a new Tmall.com logo and mascot. The contest is open to submissions from professional designers, design firms, students and amateurs alike.
The winner will be awarded RMB600,000 and three additional shortlisted candidates will
receive RMB50,000 each.
Tmall.com Logo Entry Regulations
1. General Provisions
Tmall.com plans to select a new logo and mascot from the pool of entries. The company may decide not to use the winning designs as submitted; instead, the company may modify the designs or use them as reference points for the brand’s creative direction. Tmall.com will
select the design that best embodies the brand’s characteristics as well as exhibits potential for further development in the future.
Tmall.com reserves the right to revise or combine elements from all submissions as well as the right to assign any party to finalize the new logo and mascot.
In addition to all entries collected through this open call for submissions, Tmall.com will also invite other qualified parties to participate.
2. Applicant eligibility
We welcome submissions from any professional designers, design firms, students or amateurs who are interested in contributing their ideas towards Tmall.com’s new logo and mascot.
3. Submission requirements
a) Materials to be submitted
Tmall.com logo (the logo must be produced in both English and Chinese)
Tmall.com mascot
Brand guidelines
b) Design concept
The design shall exhibit fashion-forward, high-quality and cutting-edge brand features
The mascot design should use the image of a cat and should embody characteristics of femininity and elegance.
Tmall.com embodies elements of openness, transparency, sharing and integrity and the design should reflect these characteristics.
c) Submission instructions
Applicants shall submit their entries and indicate whether they are an individual designer, a member of a design institution, a group or a corporation.
Applicants can either submit their designs for both the Tmall.com logo and mascot, or can choose to only submit their design for the Tmall.com logo. Both types of submissions will be considered and are eligible to be chosen as the winning design package.
Tmall.com Logo Standard format:
- Document format: Vector files and 300 dpi-JPGE
- Dimensions: A4 or smaller
- Color code: CMYK
4. Submission deadline and results announcement
Particulars of the open call for submissions will be available for downloading at Tmall.com beginning January 11th 2012.
Applicants are required to provide personal information on the submission website and submit their entries between January 14th and February 15th 2012.
The results will be announced at the end of March 2012.
5. Awards
First prize: RMB600,000
Finalists: RMB50,000 each for 3 shortlisted candidates
Note: Winners may incur income tax liabilities stemming from monetary awards. If no designs are selected then prizes will not be awarded.
Previous logos for your reference
The copyright of all works submitted for this event belongs to Tmall.com. Except for submission for this event, applicants are not allowed to use the submitted works or related materials for other purposes or release any information related to submitted works to any third
party.
The interpretation by Tmall.com of the terms and conditions for this event is final.
Tmall.com
January 11th, 2012
